Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. – American Marketing Association

Marketing is far more than tactics. Marketing is analysis and a sound marketing strategy is based on this analysis, for example, analysis about customers. Having a solid understanding of customers means having a solid understanding about how customers behave, their motivations, their perceptions and preferences. It means segmenting the market correctly and not in the way that most companies think about segmentation, if they ever do.

Related Career Titles

Customer Service Manager

Sales Manager

International Marketer

Advertising Executive

Marketing Manager

Internet Marketing Specialist

Distribution Manager

Franchise Specialist

Brand Manager

Market Representative

Telemarketing Representative

Marketing Consultant

Marketing Field Coordinator

Sales Manager

Public Relations Manager

Marketing Planner

Comparison Shopper

Product Manager

Marketing Researcher

Sales Agent

Promotions Director

Sales Manager

Market Research Interviewer

Consumer Affairs Specialist

Inside Salesperson


Specialty Advertising Distributor

Wholesale Salesperson

Retail Manager

Media Buyer/Analyst


Related Major Skills

Reading Comprehension

Active Listening

Excellent Writing Skills

Critical Thinking

Active Learning

Monitoring Skills

Analyzing and Interpreting data

Managing and Directing People/Programs

Formulating Program Policies

Hiring and Supervising Staff

Selling Products or Services

Researching Business Problems

Planning Work Tasks

Planning and Administering Budgets

Preparing Status Reports

Good Communication Skills

Learning Strategies

Negotiation Skills